Banyak yang ngebahas tentang Iklan tanpa tahu arti sebenarnya.

Saya cantumkan beberapa definisi yang berbeda :

According to Wheeler, “Advertising is ANY FORM OF PAID OF non personal presentation of ideas, goods or services for the purpose of inducting people to buy.”

According to Richard Buskirk, “Advertising is a PAID FORM of non-personal presentation of ideas, goods or services by an identified sponsor.”

Definition by Philop Kotler- Advertisment is ANY PAID FORM of non-personal presentation and promotion of good, services or ideas by an identified sponsor.

Frank Presbrey – “Advertising is a printed, written, oral and illustrated art of selling.”

Dan ada beberapa lagi yg intinya “bentuk komunikasi yang berbayar”.

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